Bloom by Cherie is run by Cherie Ha, a certified Holistic Nutritionist. Our goal was to revitalise her brand into being more warm and soft, making sure it stayed informative, clear and concise. I was tasked with refreshing her logo whilst keeping the idea and shapes used in the original brand-mark as it had symbolic meaning, creating a new colour palette, designing icons, selecting new brands fonts and refreshing her website.
